5 reasons why startups should hire a digital design agency

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When it comes to startups, time is of the essence. The early stages of a startup are crucial, and it's important to make the most of every opportunity that comes your way. This is why startups should consider hiring a digital design agency. By doing so, you can ensure that your brand is positioned correctly in the market and that you launch amazing products that will stand out from the competition. Here are five reasons why startups should hire a digital design agency.

1. Focus your time and energy on your business itself

When you're running a startup, there are a million and one things that need your attention at all times. From fundraising to product development to marketing, it's easy to get spread thin. This is where a digital design agency can be a lifesaver. By outsourcing your design needs, you can leave the design work to the professionals focus on what you do best - running your business.

2. Reduce the cost

Startups often don't have the luxury of a large budget. Hiring an in-house design team can be costly, and may not make sense from a financial standpoint.

To employ a brand designer or a web designer alone might cost you anything from $80,000 to $120,000 per year, and that's for one person. Hiring a whole dedicated design and development team may set you back several hundred thousand dollars each year. You also need to worry about paying for the payroll taxes and continuous expenditures for full-time designers such as health insurance and other expensive perks.

Hiring a digital design agency, on the other side, is usually more cost-efficient - perhaps as low as one full-time designer's yearly pay. Another thing to think about is the large expense of equipment and design tools which comes with pricey subscriptions in order to set up and operate the projects.

At most digital design agencies, they already have them in place and you'll only pay for the time that's actually spent working on your project. This makes it a much more affordable option for startups at the early stage of product development.

3. Get the job done faster

Startups need to move fast. They need to be able to adapt quickly to changes in their industry and take advantage of opportunities as they arise. A good digital design agency can help with this by quickly pivoting and making changes as needed. This flexibility is crucial for startups that need to move fast.

In addition, most startups spend a lot of time figuring out what to ask and where to start when looking for the right people for the project. The process will be considerably shortened and simplified with a digital design agency that have a thorough crew of specialists who can work on your project, such as UX researchers, web developers, illustrators, copywriters, photographers, and more. This will guarantee that the project is finished on schedule without wasting time hunting for different people.

4. Work with the design and development experts.

When you work with a digital design agency, you get access to a wealth of knowledge and expertise. Agencies are made up of professionals who have years of experience in the industry. This means that they know what works and what doesn't. Here are some of the examples:

  • Brand designers at a digital design agency have experience interpreting the market and customers in order to figure out how to position the brand and set it apart from the competition. They'll pick the right typeface and color palette for your business, as well as create a unique logo and other brand collateral that will enhance your brand experience while also connecting with your customers on point.
  • UX and UI designers at a digital design agency know how to create digital products including websites and mobile apps that deliver great user experience and solve the business problems through functional and beautiful interface designs that will attract users. They are also able to help you with every step of the product launch process, from customer research to creating wireframes to prototypes.
  • Software developers at a digital agency have experience turning your idea to reality. They take your product from the design phase all the way through to development and launch. They will also be able to provide ongoing technical support after your product has been launched. This is important for startups because things may come up that you didn't anticipate, and it's helpful to have experts on your side who can help you troubleshoot and fix any issues that arise.

This is why it's critical for businesses to engage a good digital design agency early on, since you won't have to worry about sourcing numerous contractors for each step of the process and you can expect the specialists to perform their magic on your project.

5. Get the best results

In business, there's nothing worse than investing in something that offers little or no results. A good digital design agency will exceed your expectations on the finished product, as they anticipate ahead, collaborate, and bring all of their knowledge to produce the greatest design solution for your projects.

A team of specialists that a design agency can collaborate with will make all the difference in elevating the design, such as motion graphic designers, 3D illustrators, iconographers, photographers, researchers and many more. This will lead to the creation of brilliant digital products and the gradual development of a renowned image for your brand.

Finally, the creative professionals at a design agency will ensure that the designs they create are consistent and trustworthy for your company. This implies that high-quality design products will help to build client confidence in your business.


The bottom line is that startups need to focus on creating a strong foundation in order to be successful. By investing in a digital design agency, startups can lay the groundwork for long-term success, save essential resources such as money and time, and get professional results across the services effortlessly.

So if you're looking to take your startup to the next level, reach out to a digital design agency today and see how they can help take your business to the next level.

This post was brought to you by Priffle. We're a full-service digital design agency ,based in Sydney, that specializes in helping startups launch amazing products. Contact us today to see how we can help you!

Kimberly Huang
Social Lead

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